Responsive Web Design!

Doing business today is a lot different than 5 years ago...

Responsive Web Design

The constant rise in popularity of smart devices (tablets, phones etc.) has created a critical demand for websites that are viewable on small displays.

Including the ability to be displayed properly on all workstation platforms and HD large-screen devices.

Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS Media Queries to decide the rendering on each device.

Mobile-Related Terms Defined

Mobile... Ready vs. Friendly, vs. Optimized vs. Responsive

  • Mobile-Ready: Mobile-readiness speaks to a site’s potential (or lack thereof) to serve a mobile audience. 
  • Mobile: Friendly: Simply put, a mobile-friendly website will work on a mobile device. Typically this means a site was designed for desktop users, but will work acceptably for the mobile crowd. 
  • Mobile-Optimized: This is a site designed “from the ground up" for mobile, and it will differ significantly from its desktop counterparts (if a desktop version exists). Mobile-optimized sites are designed for small screens, usually feature a single column layout, have simple navigation, and tend to reduce clutter. They often contain far fewer features than the desktop version. 
  • Responsive: As the name suggests, is a website that “responds” to the device it’s being viewed on by showing a different layout, but the same theme. For example, re-sizing your browser window and you’ll see the layout shifts to accommodate the viewing size of the screen.

Who are We to Argue with Success!

  • As recommended by Google™ — We focus on Responsive Design because it is adaptive to all device types and sizes, only requires a single version of a web page which will present well on all displays, it.s cost-effective and provides SEO and performance benefits.
  • All of our Responsive Designs use either Foundation™ or Bootstrap™ responsive frameworks which are both top-rated and the most popular frameworks for developing responsive, mobile web sites that work on every device.  

The Mobile Marketing Cyberscape Today

The following statistics will give you an idea of just how big this is, and how much bigger it’ll be over the next few years.
  • 78% of retailers plan to invest in mobile this year.
  • 40% of shoppers consult 3 or more channels (often while shopping) before making a purchase.
  • 4 out of 5 consumers use smartphones to shop.
  • 70% of mobile searches lead to online action within an hour.
The debate about the necessity of mobile marketing is over. 
  • Not having a mobile presence for your business today is what not having a web presence for your business was five years ago.
  • The country and the world are going mobile and more and more buying and selling is taking place on tablets and phones than ever before 
  • The mobile market will soon overshadow everything else.
Follow the Leaders
  • Retail still drives marketing trends and statistics show that 78 percent of retailers plan to invest in mobile marketing by the end of the year.
  • More than half of B2B vendors already engage in mobile marketing.
  • Marketers spent $4.4 billion on mobile campaigns in 2012 and $8.5 billion in 2013. 
  • By 2017, that number is projected to quadruple to $31.1 billion.  
  • Those who aren't mobile are missing out on a huge chunk of the action.
Mobile Market
  • In 2013,the majority of online consumers shopped on phones and tablets, not PCs or laptops.
  • Over 140 million Americans use Smartphones and greater than 70 million use tablets. (Stats vary by age group and skew toward younger demographics)
  • Social media is now accessed mostly on mobile devices.
Mobile Future: The Coming Years
  • An emerging trend is the rise of private messaging apps. (I.e., TextSecure, Gliph, Telegram, Wickr,  etc.)
  • Forbes speculates that deep linking (the direct linking to sub-pages within an app) is the wave of the near future.
  • SMS (Short Message Service) is still the undisputed king of mobile communication today, with mobile email not far behind. 
  • Mobile marketing is no longer a secret or a trend — it is a reality that all businesses must acknowledge and engage.
  • Mobile commerce is today a tidal wave sweeping the present state of business — both online and retail. 

The necessity for being mobile-ready is clear. —Are you ready to go mobile?
"Doing business today is a lot different than 5 years ago...
Are you Mobile-ready?" - Doug McClure, CEO
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